Mollydaines
SELECTEDWork
Selected projects exploring brand strategy, positioning, and experience across luxury, hospitality, and innovation.
BMW — In-Car Digital Experience
Atelier Jouffre — Brand & Communications
Deloitte — Gen Z Investment Platform
Aman — Hospitality Expansion Concept
Celine — Strategic Brand Analysis
Balenciaga — Visual Narrative Pitch
Rolex — Brand Extension Concept
The Row — Brand Extension
More Aboutmolly
Helping brands find clarity through strategy, positioning, and experience.
I'm a brand and creative strategist with a background in luxury and philosophy, working across fashion, hospitality, automotive, and innovation.
My work focuses on translating complex brand questions into clear strategic direction—defining positioning, shaping narratives, and aligning experience.
I'm particularly interested in brands that balance restraint with impact, where clarity and intention shape how a brand is understood.
I'm on the edge of no-code tools that allow me to bring my creativity to life.
APPROACH
Brand Positioning
Defining clear brand positioning, value propositions, and messaging frameworks that guide both creative and business decisions.
Strategy & Narrative
Translating insight into strategic direction, brand narratives, and systems that create clarity and consistency across touchpoints.
Insight & Research
Synthesizing cultural, consumer, and competitive insights to inform positioning, opportunity spaces, and strategic direction.
Experience & Execution
Applying strategy across campaigns and brand experiences to ensure alignment between concept, identity, and execution.
Motivation
I believe the strongest brands feel inevitable—clear in identity, disciplined in expression, and emotionally resonant.
I'm motivated by shaping that clarity—translating abstract ideas into structured strategy that defines how a brand is understood and experienced.
SELECTEXPERIENCE
- Atelier jouffreMarketing internJune 2025 - Aug 2025
Supported brand and product marketing initiatives, contributing to positioning, messaging frameworks, and campaign development.
Helped align narrative, brand identity, and execution across content and client-facing materials.
- deloitte x scadpromarketing leadjan 2025 – march 2025
Led marketing strategy for a Gen Z-focused investment concept, translating consumer and competitive insight into product positioning and campaign direction.
Developed a cohesive go-to-market concept designed to resonate with emerging investors.
- bmw x scadprobrand strategistapril 2025 – june 2025
Led brand strategy for BMW's in-car digital experience, defining positioning and value through competitive benchmarking and market insight.
Developed strategic recommendations and presented direction to client stakeholders.
- ralph laurenBrand Ambassador2023-2024
Represented the brand in a luxury retail environment, translating brand identity into elevated client experiences.
Gained a strong understanding of consumer behavior, client relationships, and in-store brand execution.
TOOLS & METHODS
adobe creative suite
Supporting visual direction and brand asset development across digital, print, and presentation materials.
Presentation Design
Building clear, structured decks that translate complex ideas into concise, client-ready narratives.
Concept Visualization
Developing brand concepts, campaign mockups, and experience direction to bring strategy to life visually.
Analysis & Planning
Organizing research, structuring insights, and supporting strategic and commercial decision-making.
CERTIFICATIONS
- Inside LVMHLVMH group2024
Completed a luxury industry training program focused on brand strategy, retail excellence, and global operations.
- Design Research and Insight TranslationLextant2025
Certification in human-centered research and translating behavioral insight into actionable strategy.
Let'sConnect
Based in Savannah, I'm a brand and creative strategist focused on translating insight into clear positioning, narratives, and experiences.
I'm currently seeking opportunities in brand and creative strategy across agencies, consultancies, or culturally driven brands.
